When we just put a cross on the front of our building or website, it tells who we believe in, but it doesn’t tell anything about the people inside. If we all decided to use the same cross, how would someone passing by know which building to walk into?
When it comes to logos, branding, and name recognition, it seems the world understands why it’s so important for their favorite pair of shoes or beverage to have these things, but not...
23:14Get insights from freelance writer and web strategist Lora Horn about the benefits of having a church blog and how your church can start one. This video also explains the difference between a website
When you saw the title of this post, what went through your mind? I’m already too busy. What would I write about? Who would read it? I have no idea where to start. You’ve got...
In the bad old days of the web, users had to specify the formatting for every page and item on the page in the HTML tag. This worked, but it led to a lot of repeated code, and it made...
This post is an excerpt from Rev. Daniel Ross's ebook The Beginner's Guide to Communicating Your Brand for Churches. Let’s do a quick thought experiment. What comes to mind when you...
Every organization, including your church, has a brand. The key is learning how best to communicate that brand with the community and world around you.
Stories are a powerful way to communicate and connect. From advertising to our dinner tables, stories saturate our lives. God’s Word is filled with stories, communicating our fallenness...
Within any culture there’s a certain orthodox set of ideas that aren’t allowed to be challenged or compromised except at great peril. Some of those are held in common across most, if...
Many people who are active in social media and blogging feel pressure to constantly develop new and exciting content. That pressure can sap creativity, making it hard to come up with...
Happy Thanksgiving! There is so much for which we have as Christians to be thankful! Despite our best (worst) efforts, God continuously gives us undeserved grace because of Jesus...
Are you new to Adobe Photoshop? The program might feel overwhelming at first, especially if you aim to be self taught. Trust me when I say that I have been there!
In marketing, most companies come up with a “brand”: a theme that will make their company name recognizable. McDonald’s, for example, has grown their brand so much that the golden arches are...
One of my favorite things on the Internet is horrible stock photos (seriously, just Google “weirdest stock photos.”). Why would anyone ever need a picture of someone wearing space...
The phrase “a picture is worth a thousand words” has been tossed around for a long time, but it is absolutely true. Pictures have a way of sharing thoughts, ideas, and feelings with people that...
You’ve probably seen one of the many pictures of church signs or bulletins with unintentionally hilarious mistakes. If you are the one preparing your church or school's bulletins and signs, you...
Church newsletters often include copy from a number of contributors, like the pastor, youth director, and volunteers. Likely, they send all that copy in Word documents. And if you design the...
Set a house style for my church? Brand my church like it’s a soda or a pair of jeans? But we aren’t selling anything! We aren’t a corporation trying to make a profit. We’re just here to serve!
Canva brings high-quality graphic design within reach for anyone. Their on-trend designs, beautiful stock photos, and easy-to-use interface have made the web application very popular, especially...
Microsoft Word gets a bad rap when it comes to design tools. When you think of designing in Word, do you see pixelated clip art and hot pink Comic Sans? Thankfully, it’s not 1999 any more! While...
I have a confession....I am church communicator, but I am not a graphic designer. Don’t get me wrong, I try, but I have no formal training and have grown my skillset through videos tutorials,...
