Website

Churches often look to rank themselves on Google with SEO, so that they can reach more people for the sake of the Gospel. Local SEO is a subset of SEO, or search engine optimization, that...

  Your church website home page is the first page visitors will see when they come to your site. To that end, it’s important for this page to include all the information they’d need to...

Church directories have been an important part of churches’ communication strategies for many years. While they’ve evolved over time, their purpose is still the same: to collect your...

What’s the first thing you see when you go to your church website? It’s likely some sort of image with text or your logo over it. This graphic is called a website banner, and it’s a...

In 1997, back in the dark ages of the internet, I wrote my first website. I wrote it, but I didn’t publish it because, honestly, I didn’t know how. It wasn’t a great website, but I was...

In my last post, I laid out what landing pages are and why they are important in communicating to your target audience. I wrote about how the retail industry uses landing pages, and...

I love how diverse our churches are. Of course, we all have the Gospel in common, and we also share many similar rites and ceremonies, but the way we dress, the type of music we use, and...

Sociologists maintain that you can learn a lot about looking in people’s medicine cabinets. In the same vein, I believe a narthex tells a lot about a congregation. When I visit a...

Once upon a time, when the web was young and HTML was new, each web page was its own self-contained piece of content. All of the content and formatting that was required for that page...

One of the greatest blessings we have as a church is that we have such amazing ways to share our faith. In the past, information and stories had to be passed down orally. Later on,...

Lutheran schools and churches have always gone hand in hand. Martin Luther, all the way back in 1530, wrote “A Sermon on Keeping Children in School,” and he was quite the revolutionary...

Spring is in the air, and the church calendar is telling us Easter is almost here. But you’re not worried because you have done all that can possibly be done. The bulletin covers are...

Most people think that a website is an end goal for any online effort. But it’s not. The final goal is to let people know they will find Jesus in the Church, and we want them to come...

In February 2016, my wife and I welcomed our first child into the world. Two weeks later, we were sent into a panic. My wife had recently started a job with a local hospital on an...

In the past, the front door of your church was probably, well, the front door. These days, however, the first exposure visitors get to your church is probably via your church website....