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Read ArticleIntroduction to Landing Pages
Landing pages. Maybe you have heard of them before, maybe you haven’t. Maybe you know all about them, maybe you don’t. Landing pages are not new, and we have all been sent to one,...
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Read ArticleEmbedding Videos into Your Website
I love how diverse our churches are. Of course, we all have the Gospel in common, and we also share many similar rites and ceremonies, but the way we dress, the type of music we use,...
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Read ArticleChurch Management Software 101: Prospects
Anytime we set out to talk about ways to manage church members’ information, targeted advertising, or other efforts to use technology in outreach, we need to start from the right...
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Read ArticleSharing the Gospel and the Lutheran Faith on Your Website
Sociologists maintain that you can learn a lot about looking in people’s medicine cabinets. In the same vein, I believe a narthex tells a lot about a congregation. When I visit a...
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Read ArticleCreating a Communication Plan for a Large Project
Nothing will stop a project faster than a lack of communication. To fill the gap, misinformation will quickly spread. This will lead to ever increasing amounts of frustration from...
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Read ArticleBasic CSS for Your Church Website
Once upon a time, when the web was young and HTML was new, each web page was its own self-contained piece of content. All of the content and formatting that was required for that page...
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Read ArticleVideo File Types: Recommendations for Church Websites
One of the greatest blessings we have as a church is that we have such amazing ways to share our faith. In the past, information and stories had to be passed down orally. Later on,...
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Read ArticleBuilding Websites for Different Church and School Relationships
Lutheran schools and churches have always gone hand in hand. Martin Luther, all the way back in 1530, wrote “A Sermon on Keeping Children in School,” and he was quite the revolutionary...
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Read ArticlePersonalize Your Church Communication
We’ve all gotten them . . . the well-meaning envelope trying to notify us about an important upcoming event or to make sure we’re aware of the can’t-miss deal of the century. And you...
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Read ArticleDeveloping a Post-Easter Strategy for Your Church’s Website
Spring is in the air, and the church calendar is telling us Easter is almost here. But you’re not worried because you have done all that can possibly be done. The bulletin covers are...
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Read Article15 Things Every Church Must Have in Its Technology Stack
When I was young, I used to collect and trade baseball cards with the other kids in the neighborhood. The cards we collected were not really worth much money, so whenever I tried to...
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Read ArticleCoordinating a Long Video Shoot outside Your Church
Last month, I wrote an article about creating shorter videos for your church, but sometimes, a story can take a little longer than two minutes to tell. While many of the concepts behind...
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Read ArticleHow to Invite Website Visitors to Opt into an Ongoing Relationship
Most people think that a website is an end goal for any online effort. But it’s not. The final goal is to let people know they will find Jesus in the Church, and we want them to come...
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Read ArticleProtecting Your Church Members’ Privacy
If you’ve purchased anything in the last twenty or so years, you’ve almost certainly experienced it: that moment when you get to the register to purchase an inconsequential item,...
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Read ArticleGuidelines for Whether to Share Trending Social Media Posts
In my last blog post, I walked through how to decide what to post on your church’s Facebook page. This time, we’re going to dig deeper and talk about when an event or crisis is going on...
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Read ArticleBalancing Academic and Faith Content on Your Christian School’s Website
In February 2016, my wife and I welcomed our first child into the world. Two weeks later, we were sent into a panic. My wife had recently started a job with a local hospital on an...
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Read ArticleCoordinating a Short Video Shoot inside Your Church
As many churches continue to see the value in social media for reaching out to their communities, it’s important that we use best practices for helping our content reach more people. As...
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Read ArticleAdvice on Managing Your Church’s Facebook Strategy
Whether you love it or hate it, social media is here to stay. Facebook started back in 2003 as more of a college/dating-type site and has turned into something much bigger that...
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Read ArticleHow to Find Joy in Your To-Do List
I’m always impressed by a good marketing strategy, and the folks at Netflix have shown once again they know how to market. On January 1, 2019, the day when New Year’s resolutions are...
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Read ArticleSetting Your Church’s Communication Priorities for 2019
Happy new year! For many, on a personal level, a new year means quitting a bad a habit, starting a good habit, making new goals, being more intentional about everyday tasks, and...
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