Posts

  • Protecting Your Church Members’ Privacy

    Protecting Your Church Members’ Privacy

    If you’ve purchased anything in the last twenty or so years, you’ve almost certainly experienced it: that moment when you get to the register to purchase an inconsequential item,...

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  • Guidelines for Whether to Share Trending Social Media Posts

    Guidelines for Whether to Share Trending Social Media Posts

    In my last blog post, I walked through how to decide what to post on your church’s Facebook page. This time, we’re going to dig deeper and talk about when an event or crisis is going on...

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  • Balancing Academic and Faith Content on Your Christian School’s Website

    Balancing Academic and Faith Content on Your Christian School’s Website

    In February 2016, my wife and I welcomed our first child into the world. Two weeks later, we were sent into a panic. My wife had recently started a job with a local hospital on an...

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  • Coordinating a Short Video Shoot inside Your Church

    Coordinating a Short Video Shoot inside Your Church

    As many churches continue to see the value in social media for reaching out to their communities, it’s important that we use best practices for helping our content reach more people. As...

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  • Advice on Managing Your Church’s Facebook Strategy

    Advice on Managing Your Church’s Facebook Strategy

    Whether you love it or hate it, social media is here to stay. Facebook started back in 2003 as more of a college/dating-type site and has turned into something much bigger that...

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  • How to Find Joy in Your To-Do List

    How to Find Joy in Your To-Do List

    I’m always impressed by a good marketing strategy, and the folks at Netflix have shown once again they know how to market. On January 1, 2019, the day when New Year’s resolutions are...

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  • Setting Your Church’s Communication Priorities for 2019

    Setting Your Church’s Communication Priorities for 2019

    Happy new year! For many, on a personal level, a new year means quitting a bad a habit, starting a good habit, making new goals, being more intentional about everyday tasks, and...

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  • Pros and Cons of Slack for Churches

    Pros and Cons of Slack for Churches

    With the rapid-fire pace of web applications today, it seems there’s a new must-have product about every other week. Generally, these come and go and aren’t actually all that new or...

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  • Which Email Marketing Service Should My Church Use?

    Which Email Marketing Service Should My Church Use?

    More and more, church offices are utilizing web-based email marketing services for communicating with their congregations. Why are they doing this?

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  • 5 Ways to Implement Agile Methodology in Churches

    5 Ways to Implement Agile Methodology in Churches

    Have you ever worked on a project for a church committee where you’ve spent weeks meeting, planning, studying, and preparing to make a decision, then a few more weeks double-checking...

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  • Prioritizing Content on Your Church Website for Visitors

    Prioritizing Content on Your Church Website for Visitors

    In the past, the front door of your church was probably, well, the front door. These days, however, the first exposure visitors get to your church is probably via your church website....

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  • Creating a Welcome Email Series to Follow Up with Visitors

    Creating a Welcome Email Series to Follow Up with Visitors

    What happens after someone visits your congregation? At my church, the visitors sign a guest book and a day or two later, they receive a letter in the mail from the pastor—which is an...

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  • Communications for Last-Minute Church Events

    Communications for Last-Minute Church Events

    Whether they’re potlucks, special voters’ meetings, or trunk-or-treats, last-minute events are bound to happen (sometimes more often than we would like!). The idea of driving attendance...

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  • Adjusting Your Schedule to Get More Productive and Creative

    Adjusting Your Schedule to Get More Productive and Creative

    One of my greatest struggles working in a communications role for a church is finding the balance between executing existing plans or ideas and finding space for creativity and...

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  • Evernote for Pastors, Church Offices, and Ministry Teams

    Evernote for Pastors, Church Offices, and Ministry Teams

    Before computers became integrated with our lives, the big office complaint was about paper. A good deal of our communication and information storage involved paper. How to store that...

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  • Software Training for Successful Change

    Software Training for Successful Change

    Perhaps you’ve heard this story before: a congregation invests a great deal of money in a new church management software, rolls it out to pastors, secretaries, and other users....

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  • Resources for Continuing Education in the Church16:03

    Resources for Continuing Education in the Church

    Our churches can’t always afford to hire people to fill each role we need to do the ministry God has called us to do. That doesn’t mean, however, that God doesn’t provide exactly what we need to accom

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  • Resources for Continuing Education in the Church

    Resources for Continuing Education in the Church

    In a perfect world, our churches would have all the financial means to employ ginormous staffs who can serve both the people in our congregations and the communities around us. We’d...

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  • The Value of a Church Logo and Why You Should Protect Yours21:35

    The Value of a Church Logo and Why You Should Protect Yours

    When we just put a cross on the front of our building or website, it tells who we believe in, but it doesn’t tell anything about the people inside. If we all decided to use the same cross, how would s

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  • The Value of a Church Logo and Why You Should Protect Yours

    The Value of a Church Logo and Why You Should Protect Yours

    When it comes to logos, branding, and name recognition, it seems the world understands why it’s so important for their favorite pair of shoes or beverage to have these things, but not...

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