Strategy

  • Why Your Church Should Have a Blog23:14

    Why Your Church Should Have a Blog

    Get insights from freelance writer and web strategist Lora Horn about the benefits of having a church blog and how your church can start one.

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  • Why Your Church Should Have a Blog

    Why Your Church Should Have a Blog

    When you saw the title of this post, what went through your mind? I’m already too busy. What would I write about? Who would read it? I have no idea where to start. You’ve got...

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  • Following Up with Visitors without Seeming Creepy31:56

    Following Up with Visitors without Seeming Creepy

    Get insights from Rev. Bill Johnson about how your church can reach out to visitors while still respecting their privacy.

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  • Following Up with Visitors without Seeming Creepy

    Following Up with Visitors without Seeming Creepy

    Read any number of books on church organization and evangelism, and you’ll hear some common goals. Visitors should feel at home. They should be comfortable finding their way around....

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  • The Passionate Volunteer & the Communicator: Seeing Eye to Eye19:46

    The Passionate Volunteer & the Communicator: Seeing Eye to Eye

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  • The Passionate Volunteer & the Communicator: Seeing Eye to Eye

    The Passionate Volunteer & the Communicator: Seeing Eye to Eye

    In my last post I touched on how I ditched a well-thought-out communication request form for more personal interactions with our ministry leaders. I think this idea of relationship...

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  • Establishing Planning Rhythms in Your Church Office25:33

    Establishing Planning Rhythms in Your Church Office

    Ben Franklin once said, “If you fail to plan, you are planning to fail!” Hear from church communicator Katy Munson as she talks about how her church uses planning rhythms.

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  • Establishing Planning Rhythms in Your Church Office

    Establishing Planning Rhythms in Your Church Office

    Ben Franklin once said, “If you fail to plan, you are planning to fail!” Although I’m one who loves a well thought out plan, I have a lot of growing to do when it comes to having a...

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  • Segmenting Internal Audiences (or How to Get Emails Read)

    Segmenting Internal Audiences (or How to Get Emails Read)

    “Why haven’t they replied to the email? I sent it over a week ago.”—A pastor who shall remain anonymous That is a true complaint I have heard from another pastor. And I have heard...

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  • Storytelling to Share the Gospel & Engage Your Church’s Community

    Storytelling to Share the Gospel & Engage Your Church’s Community

    Stories are some of the most powerful tools in a church communicator’s belt. They have the power to engage us in something beyond ourselves and pass life-giving faith from one...

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  • Storytelling to Share the Gospel & Engage Your Church's Community

    Storytelling to Share the Gospel & Engage Your Church's Community

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  • Creating and Using a Social Media Content Calendar

    Creating and Using a Social Media Content Calendar

    My sixth-grade homeroom teacher stood over my desk. “Daniel, you didn’t get your agenda signed again.” Sigh. “Minus five points. You know this is worth five percent of your grade,...

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  • Choosing Communication Channels Based on Your Audience

    Choosing Communication Channels Based on Your Audience

    It seems there is a new communication channel introduced weekly, if not daily! Some have been long lived, like Facebook, and some were one-hit wonders only to fizzle out, like Vine....

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  • The Next Great Debate: Will Video Be the New Norm?

    The Next Great Debate: Will Video Be the New Norm?

    Peter Frank and I get along pretty well. In fact, if we ever had the chance to meet in person, I am sure we would both be more than happy to get coffee together and talk technology,...

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  • Establishing a Communication Strategy for Your Church

    Establishing a Communication Strategy for Your Church

    Do your church’s communication efforts lead people closer to the Gospel? Or is nothing more than just announcements and prayer requests? Learn the basics of a complete communication strategy that will

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  • How to Get Those “Big Ideas” from Group Brainstorm Sessions

    How to Get Those “Big Ideas” from Group Brainstorm Sessions

    You need ideas for something—an event, a Lenten theme, new online outreach, a new ministry. And you need help coming up with ideas. So you decide to hold a brainstorm session. But...

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  • The Reformation and Technological Change in the Church

    The Reformation and Technological Change in the Church

    “Immortal God, what a world I see dawning. Why can I not be young again?” The Dutch scholar Erasmus wrote these words in 1517, enraptured by the possibilities created by the...

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  • Coordinating Marketing for a Church Event

    Coordinating Marketing for a Church Event

    So there’s a big event coming up at church, and you’re the one doing the communications. You’ve got to get the word out to members and the community. You’ve got to get other people on...

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  • Reaching Non-members with Community Events

    Reaching Non-members with Community Events

    The trends of how people first connect with a congregation have changed over time. It is important to explore these trends and adapt with them. In this blog post, we will cover how...

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  • 3 Keys to Make Sure You Leave Well

    3 Keys to Make Sure You Leave Well

    God has a habit of opening and closing doors in our lives. He uses these opportunities to shape us and grow us into the person He created us to be. Sometimes it's easy to walk through a...

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