Strategy

  • Five Skills Needed to Manage a Great Church Website

    Five Skills Needed to Manage a Great Church Website

    In 1997, back in the dark ages of the internet, I wrote my first website. I wrote it, but I didn’t publish it because, honestly, I didn’t know how. It wasn’t a great website, but I was...

    Read Article
  • Evaluating Social Media Opportunities for Church Communications

    Evaluating Social Media Opportunities for Church Communications

    It’s so tempting, isn’t it? It’s new, it’s exciting, and it seems to be quite effective at doing the job. Plus, the price is right. Sure the old one was working just fine for you, but...

    Read Article
  • Personalizing Communications through Content Mapping

    Personalizing Communications through Content Mapping

    “What’s your favorite color?” As adults, we typically do not ask each other this, but for kids, it is an especially important question. My four-year-old daughter has a knack for both...

    Read Article
  • Using Journey Maps to Identify Next Step Communications

    Using Journey Maps to Identify Next Step Communications

    Admit it; you’ve done this before too. I’m sure I’m not the only one. I’m at a restaurant having a meal with my family. The server brings the food out, distributes the dishes to each...

    Read Article
  • The Proper Use of Personas and Lists in Church Communications

    The Proper Use of Personas and Lists in Church Communications

    This past Sunday, my church, along with many other congregations, observed Good Shepherd Sunday. While not an official holiday in the Church Year, it has been historically called that...

    Read Article
  • Ministry Goals: Defining Your Purpose [Webinar Recording]1:16:53

    Ministry Goals: Defining Your Purpose [Webinar Recording]

    Or are you just pursuing communication tactics? In other words, do you feel like you are communicating without a singular purpose? Church communicators are given are hard task. They are asked to shar

    Watch Video
  • The Importance of a Strategy over Tactics in Church Communications

    The Importance of a Strategy over Tactics in Church Communications

    One of my favorite board games to play when I was a kid was a two-person game called Stratego. The goal of Stratego is to capture the flag of the opposing player while protecting one’s...

    Read Article
  • Evaluating Your Church Office for Improvements

    Evaluating Your Church Office for Improvements

    When I started as a church office administrator, one of my first projects was to update member records in a spreadsheet. As I sat typing, I remember thinking, “There must be a software...

    Read Article
  • Sharing the Gospel and the Lutheran Faith on Your Website

    Sharing the Gospel and the Lutheran Faith on Your Website

    Sociologists maintain that you can learn a lot about looking in people’s medicine cabinets. In the same vein, I believe a narthex tells a lot about a congregation. When I visit a...

    Read Article
  • Creating a Communication Plan for a Large Project

    Creating a Communication Plan for a Large Project

    Nothing will stop a project faster than a lack of communication. To fill the gap, misinformation will quickly spread. This will lead to ever increasing amounts of frustration from...

    Read Article
  • Personalize Your Church Communication

    Personalize Your Church Communication

    We’ve all gotten them . . . the well-meaning envelope trying to notify us about an important upcoming event or to make sure we’re aware of the can’t-miss deal of the century. And you...

    Read Article
  • Setting Your Church’s Communication Priorities for 2019

    Setting Your Church’s Communication Priorities for 2019

    Happy new year! For many, on a personal level, a new year means quitting a bad a habit, starting a good habit, making new goals, being more intentional about everyday tasks, and...

    Read Article
  • Communications for Last-Minute Church Events28:46

    Communications for Last-Minute Church Events

    Hear from Stacy Yates live as we chat with her about best practices for communicating about last-minute church events.

    Watch Video
  • Communications for Last-Minute Church Events

    Communications for Last-Minute Church Events

    Whether they’re potlucks, special voters’ meetings, or trunk-or-treats, last-minute events are bound to happen (sometimes more often than we would like!). The idea of driving attendance...

    Read Article
  • Why Your Church Should Have a Blog23:14

    Why Your Church Should Have a Blog

    Get insights from freelance writer and web strategist Lora Horn about the benefits of having a church blog and how your church can start one.

    Watch Video
  • Why Your Church Should Have a Blog

    Why Your Church Should Have a Blog

    When you saw the title of this post, what went through your mind? I’m already too busy. What would I write about? Who would read it? I have no idea where to start. You’ve got...

    Read Article
  • Following Up with Visitors without Seeming Creepy31:56

    Following Up with Visitors without Seeming Creepy

    Get insights from Rev. Bill Johnson about how your church can reach out to visitors while still respecting their privacy.

    Watch Video
  • Following Up with Visitors without Seeming Creepy

    Following Up with Visitors without Seeming Creepy

    Read any number of books on church organization and evangelism, and you’ll hear some common goals. Visitors should feel at home. They should be comfortable finding their way around....

    Read Article
  • The Passionate Volunteer & the Communicator: Seeing Eye to Eye19:46

    The Passionate Volunteer & the Communicator: Seeing Eye to Eye

    Watch Video
  • The Passionate Volunteer & the Communicator: Seeing Eye to Eye

    The Passionate Volunteer & the Communicator: Seeing Eye to Eye

    In my last post I touched on how I ditched a well-thought-out communication request form for more personal interactions with our ministry leaders. I think this idea of relationship...

    Read Article
  • loading
    Loading More...