Five Skills Needed to Manage a Great Church Website
In 1997, back in the dark ages of the internet, I wrote my first website. I wrote it, but I didn’t publish it because, honestly, I didn’t know how. It wasn’t a great website, but I was...
Building Landing Pages That Help You Achieve Your Goals
In my last post, I laid out what landing pages are and why they are important in communicating to your target audience. I wrote about how the retail industry uses landing pages, and...
Introduction to Landing Pages
Landing pages. Maybe you have heard of them before, maybe you haven’t. Maybe you know all about them, maybe you don’t. Landing pages are not new, and we have all been sent to one,...
Embedding Videos into Your Website
I love how diverse our churches are. Of course, we all have the Gospel in common, and we also share many similar rites and ceremonies, but the way we dress, the type of music we use,...
Sharing the Gospel and the Lutheran Faith on Your Website
Sociologists maintain that you can learn a lot about looking in people’s medicine cabinets. In the same vein, I believe a narthex tells a lot about a congregation. When I visit a...
Basic CSS for Your Church Website
Once upon a time, when the web was young and HTML was new, each web page was its own self-contained piece of content. All of the content and formatting that was required for that page...
Video File Types: Recommendations for Church Websites
One of the greatest blessings we have as a church is that we have such amazing ways to share our faith. In the past, information and stories had to be passed down orally. Later on,...
Building Websites for Different Church and School Relationships
Lutheran schools and churches have always gone hand in hand. Martin Luther, all the way back in 1530, wrote “A Sermon on Keeping Children in School,” and he was quite the revolutionary...
Developing a Post-Easter Strategy for Your Church’s Website
Spring is in the air, and the church calendar is telling us Easter is almost here. But you’re not worried because you have done all that can possibly be done. The bulletin covers are...
How to Invite Website Visitors to Opt into an Ongoing Relationship
Most people think that a website is an end goal for any online effort. But it’s not. The final goal is to let people know they will find Jesus in the Church, and we want them to come...
Balancing Academic and Faith Content on Your Christian School’s Website
In February 2016, my wife and I welcomed our first child into the world. Two weeks later, we were sent into a panic. My wife had recently started a job with a local hospital on an...
Prioritizing Content on Your Church Website for Visitors
In the past, the front door of your church was probably, well, the front door. These days, however, the first exposure visitors get to your church is probably via your church website....
Why Your Church Should Have a Blog
When you saw the title of this post, what went through your mind?
I’m already too busy.
What would I write about?
Who would read it?
I have no idea where to start.
A Basic Lesson in How to Write for the Screen
Creating a church webpage should be easy, shouldn’t it?
Whether we’re talking about a home page, an about page, or a simple blog post—type it up and hit “publish,” right? But if you...
5 Google Tools You Should Be Using on Your Church Website
Websites have a rather interesting history. At first, they were difficult to create and required a certain understanding of HTML. Then tools were introduced that made it easy to create...