The Next Great Debate: Will Video Be the New Norm?
Videos are awesome. They are a great way to easily create and push content. But Rev. Daniel Ross argues that they will not become the norm. This video was recorded live on March 1, 2018.
Other content in this Stream
How to Rank Your Church on Google with SEO
Have you ever wondered how Google knows what websites to suggest when you look something up? It’s called SEO—search engine optimization—and it helps users find a website by improving its...
How Mass Texting Can Lead to Better Engagement in Your Church
Every day, most of us receive text messages—from our family members, coworkers, and friends. But have you ever received a text from your church? The concept might seem foreign to some,...
39:32Introducing Church360° Members: The Communication Module
Church 360° Members recently launched its Communication Module, a suite of text, email, and voice messaging tools designed to help churches coordinate messages to visitors and congregants. The new too
7 Steps to Build an Effective Fall Communications Plan at Your Church
I love heading into a new season (or month or week or even day) with a plan, knowing what needs to be tackled and when I'm going to do it. When that doesn’t happen (a fair amount of the...
Outfitting and Uploading Your Ministry’s Podcast
At this point, I hope you have familiarized yourself with podcasting and are interested in starting your own podcast. If you have not read the previous blog post on creating a podcast for...
Creating a Podcast for Your Ministry
The pandemic caused church attendance to hit an unprecedented low for a couple of months last year. My father, who is an LCMS pastor, and I were sitting around one afternoon in March 2020...
Meet Nebraska District Communications Director Kimberly Myers
Meet Kimberly Myers, Communications Director for the Nebraska District of The Lutheran Church—Missouri Synod and a communications volunteer in her congregation. With a focus on serving a...
Five Skills Needed to Manage a Great Church Website
In 1997, back in the dark ages of the internet, I wrote my first website. I wrote it, but I didn’t publish it because, honestly, I didn’t know how. It wasn’t a great website, but I was...
Evaluating Social Media Opportunities for Church Communications
It’s so tempting, isn’t it? It’s new, it’s exciting, and it seems to be quite effective at doing the job. Plus, the price is right. Sure the old one was working just fine for you, but...
Personalizing Communications through Content Mapping
“What’s your favorite color?” As adults, we typically do not ask each other this, but for kids, it is an especially important question. My four-year-old daughter has a knack for both...
Using Journey Maps to Identify Next Step Communications
Admit it; you’ve done this before too. I’m sure I’m not the only one. I’m at a restaurant having a meal with my family. The server brings the food out, distributes the dishes to each...
The Proper Use of Personas and Lists in Church Communications
This past Sunday, my church, along with many other congregations, observed Good Shepherd Sunday. While not an official holiday in the Church Year, it has been historically called that...
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1:16:53Ministry Goals: Defining Your Purpose [Webinar Recording]
Or are you just pursuing communication tactics? In other words, do you feel like you are communicating without a singular purpose? Church communicators are given are hard task. They are asked to shar
The Importance of a Strategy over Tactics in Church Communications
One of my favorite board games to play when I was a kid was a two-person game called Stratego. The goal of Stratego is to capture the flag of the opposing player while protecting one’s...
Bullet Journaling: An Analog System to Aid Digital Creativity
Throw out the phrase “bullet journal” in conversation, and you’ll likely get a variety of responses: everything from “Oh, I’m not ‘arsty’ enough for that,” to “This is the single greatest...
How to Livestream at Your Church for the First Time
The COVID-19 has quickly changed almost every aspect of our lives, including our worship lives. Many churches are choosing not to hold worship services in person, but are moving online...
1:00:18How to Livestream at Your Church for the First Time
As everyone is learning to cope with the new normal of social distancing, churches are being put in the uncomfortable position of learning how to livestream for the first time. Join Peter Frank from
Investing in People Skills over Marketing
I recently reread Kem Meyer’s book, Less Chaos. Less Noise. As I did, Meyer’s words hit me right between the eyes, as they often do. This time, however, it wasn’t about written...
Building Landing Pages That Help You Achieve Your Goals
In my last post, I laid out what landing pages are and why they are important in communicating to your target audience. I wrote about how the retail industry uses landing pages, and...
Introduction to Landing Pages
Landing pages. Maybe you have heard of them before, maybe you haven’t. Maybe you know all about them, maybe you don’t. Landing pages are not new, and we have all been sent to one, whether...