Communication

  • Five Skills Needed to Manage a Great Church Website

    Five Skills Needed to Manage a Great Church Website

    In 1997, back in the dark ages of the internet, I wrote my first website. I wrote it, but I didn’t publish it because, honestly, I didn’t know how. It wasn’t a great website, but I was...

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  • Evaluating Social Media Opportunities for Church Communications

    Evaluating Social Media Opportunities for Church Communications

    It’s so tempting, isn’t it? It’s new, it’s exciting, and it seems to be quite effective at doing the job. Plus, the price is right. Sure the old one was working just fine for you, but...

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  • Personalizing Communications through Content Mapping

    Personalizing Communications through Content Mapping

    “What’s your favorite color?” As adults, we typically do not ask each other this, but for kids, it is an especially important question. My four-year-old daughter has a knack for both...

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  • Using Journey Maps to Identify Next Step Communications

    Using Journey Maps to Identify Next Step Communications

    Admit it; you’ve done this before too. I’m sure I’m not the only one. I’m at a restaurant having a meal with my family. The server brings the food out, distributes the dishes to each...

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  • The Proper Use of Personas and Lists in Church Communications

    The Proper Use of Personas and Lists in Church Communications

    This past Sunday, my church, along with many other congregations, observed Good Shepherd Sunday. While not an official holiday in the Church Year, it has been historically called that...

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  • Ministry Goals: Defining Your Purpose [Webinar Recording]1:16:53

    Ministry Goals: Defining Your Purpose [Webinar Recording]

    Or are you just pursuing communication tactics? In other words, do you feel like you are communicating without a singular purpose? Church communicators are given are hard task. They are asked to shar

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  • The Importance of a Strategy over Tactics in Church Communications

    The Importance of a Strategy over Tactics in Church Communications

    One of my favorite board games to play when I was a kid was a two-person game called Stratego. The goal of Stratego is to capture the flag of the opposing player while protecting one’s...

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  • Bullet Journaling: An Analog System to Aid Digital Creativity

    Bullet Journaling: An Analog System to Aid Digital Creativity

    Throw out the phrase “bullet journal” in conversation, and you’ll likely get a variety of responses: everything from “Oh, I’m not ‘arsty’ enough for that,” to “This is the single...

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  • How to Livestream at Your Church for the First Time

    How to Livestream at Your Church for the First Time

    The COVID-19 has quickly changed almost every aspect of our lives, including our worship lives. Many churches are choosing not to hold worship services in person, but are moving online...

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  • How to Livestream at Your Church for the First Time1:00:18

    How to Livestream at Your Church for the First Time

    As everyone is learning to cope with the new normal of social distancing, churches are being put in the uncomfortable position of learning how to livestream for the first time. Join Peter Frank from

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  • Investing in People Skills over Marketing

    Investing in People Skills over Marketing

    I recently reread Kem Meyer’s book, Less Chaos. Less Noise. As I did, Meyer’s words hit me right between the eyes, as they often do. This time, however, it wasn’t about written...

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  • Building Landing Pages That Help You Achieve Your Goals

    Building Landing Pages That Help You Achieve Your Goals

    In my last post, I laid out what landing pages are and why they are important in communicating to your target audience. I wrote about how the retail industry uses landing pages, and...

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  • Introduction to Landing Pages

    Introduction to Landing Pages

    Landing pages. Maybe you have heard of them before, maybe you haven’t. Maybe you know all about them, maybe you don’t. Landing pages are not new, and we have all been sent to one,...

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  • Embedding Videos into Your Website

    Embedding Videos into Your Website

    I love how diverse our churches are. Of course, we all have the Gospel in common, and we also share many similar rites and ceremonies, but the way we dress, the type of music we use,...

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  • Sharing the Gospel and the Lutheran Faith on Your Website

    Sharing the Gospel and the Lutheran Faith on Your Website

    Sociologists maintain that you can learn a lot about looking in people’s medicine cabinets. In the same vein, I believe a narthex tells a lot about a congregation. When I visit a...

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  • Creating a Communication Plan for a Large Project

    Creating a Communication Plan for a Large Project

    Nothing will stop a project faster than a lack of communication. To fill the gap, misinformation will quickly spread. This will lead to ever increasing amounts of frustration from...

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  • Basic CSS for Your Church Website

    Basic CSS for Your Church Website

    Once upon a time, when the web was young and HTML was new, each web page was its own self-contained piece of content. All of the content and formatting that was required for that page...

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  • Video File Types: Recommendations for Church Websites

    Video File Types: Recommendations for Church Websites

    One of the greatest blessings we have as a church is that we have such amazing ways to share our faith. In the past, information and stories had to be passed down orally. Later on,...

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  • Building Websites for Different Church and School Relationships

    Building Websites for Different Church and School Relationships

    Lutheran schools and churches have always gone hand in hand. Martin Luther, all the way back in 1530, wrote “A Sermon on Keeping Children in School,” and he was quite the revolutionary...

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  • Personalize Your Church Communication

    Personalize Your Church Communication

    We’ve all gotten them . . . the well-meaning envelope trying to notify us about an important upcoming event or to make sure we’re aware of the can’t-miss deal of the century. And you...

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