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Investing in People Skills over Marketing
I recently reread Kem Meyer’s book, Less Chaos. Less Noise. As I did, Meyer’s words hit me right between the eyes, as they often do. This time, however, it wasn’t about written...
Building Landing Pages That Help You Achieve Your Goals
In my last post, I laid out what landing pages are and why they are important in communicating to your target audience. I wrote about how the retail industry uses landing pages, and...
Introduction to Landing Pages
Landing pages. Maybe you have heard of them before, maybe you haven’t. Maybe you know all about them, maybe you don’t. Landing pages are not new, and we have all been sent to one,...
Embedding Videos into Your Website
I love how diverse our churches are. Of course, we all have the Gospel in common, and we also share many similar rites and ceremonies, but the way we dress, the type of music we use,...
Sharing the Gospel and the Lutheran Faith on Your Website
Sociologists maintain that you can learn a lot about looking in people’s medicine cabinets. In the same vein, I believe a narthex tells a lot about a congregation. When I visit a...
Creating a Communication Plan for a Large Project
Nothing will stop a project faster than a lack of communication. To fill the gap, misinformation will quickly spread. This will lead to ever increasing amounts of frustration from...
Basic CSS for Your Church Website
Once upon a time, when the web was young and HTML was new, each web page was its own self-contained piece of content. All of the content and formatting that was required for that page...
Video File Types: Recommendations for Church Websites
One of the greatest blessings we have as a church is that we have such amazing ways to share our faith. In the past, information and stories had to be passed down orally. Later on,...
Building Websites for Different Church and School Relationships
Lutheran schools and churches have always gone hand in hand. Martin Luther, all the way back in 1530, wrote “A Sermon on Keeping Children in School,” and he was quite the revolutionary...
Personalize Your Church Communication
We’ve all gotten them . . . the well-meaning envelope trying to notify us about an important upcoming event or to make sure we’re aware of the can’t-miss deal of the century. And you...
Developing a Post-Easter Strategy for Your Church’s Website
Spring is in the air, and the church calendar is telling us Easter is almost here. But you’re not worried because you have done all that can possibly be done. The bulletin covers are...
Coordinating a Long Video Shoot outside Your Church
Last month, I wrote an article about creating shorter videos for your church, but sometimes, a story can take a little longer than two minutes to tell. While many of the concepts behind...
How to Invite Website Visitors to Opt into an Ongoing Relationship
Most people think that a website is an end goal for any online effort. But it’s not. The final goal is to let people know they will find Jesus in the Church, and we want them to come...
Guidelines for Whether to Share Trending Social Media Posts
In my last blog post, I walked through how to decide what to post on your church’s Facebook page. This time, we’re going to dig deeper and talk about when an event or crisis is going on...
Balancing Academic and Faith Content on Your Christian School’s Website
In February 2016, my wife and I welcomed our first child into the world. Two weeks later, we were sent into a panic. My wife had recently started a job with a local hospital on an...
Coordinating a Short Video Shoot inside Your Church
As many churches continue to see the value in social media for reaching out to their communities, it’s important that we use best practices for helping our content reach more people. As...
Advice on Managing Your Church’s Facebook Strategy
Whether you love it or hate it, social media is here to stay. Facebook started back in 2003 as more of a college/dating-type site and has turned into something much bigger that...
Setting Your Church’s Communication Priorities for 2019
Happy new year! For many, on a personal level, a new year means quitting a bad a habit, starting a good habit, making new goals, being more intentional about everyday tasks, and...
18:36Pros and Cons of Slack for Churches
Slack excels at the rapid exchanges between users that enable organizations to make decisions and communicate quickly. Should your church jump on the bandwagon and start using it?
Which Email Marketing Service Should My Church Use?