Establishing a Communication Strategy for Your Church

Have you ever wondered how Google knows what websites to suggest when you look something up? It’s called SEO—search engine optimization—and it helps users find a website by improving its...

Every day, most of us receive text messages—from our family members, coworkers, and friends. But have you ever received a text from your church? The concept might seem foreign to some,...

I love heading into a new season (or month or week or even day) with a plan, knowing what needs to be tackled and when I'm going to do it. When that doesn’t happen (a fair amount of the...

At this point, I hope you have familiarized yourself with podcasting and are interested in starting your own podcast. If you have not read the previous blog post on creating a podcast for...

The pandemic caused church attendance to hit an unprecedented low for a couple of months last year. My father, who is an LCMS pastor, and I were sitting around one afternoon in March 2020...

Meet Kimberly Myers, Communications Director for the Nebraska District of The Lutheran Church—Missouri Synod and a communications volunteer in her congregation. With a focus on serving a...

In 1997, back in the dark ages of the internet, I wrote my first website. I wrote it, but I didn’t publish it because, honestly, I didn’t know how. It wasn’t a great website, but I was...

It’s so tempting, isn’t it? It’s new, it’s exciting, and it seems to be quite effective at doing the job. Plus, the price is right. Sure the old one was working just fine for you, but...

“What’s your favorite color?” As adults, we typically do not ask each other this, but for kids, it is an especially important question. My four-year-old daughter has a knack for both...

Admit it; you’ve done this before too. I’m sure I’m not the only one. I’m at a restaurant having a meal with my family. The server brings the food out, distributes the dishes to each...

This past Sunday, my church, along with many other congregations, observed Good Shepherd Sunday. While not an official holiday in the Church Year, it has been historically called that...

One of my favorite board games to play when I was a kid was a two-person game called Stratego. The goal of Stratego is to capture the flag of the opposing player while protecting one’s...

Throw out the phrase “bullet journal” in conversation, and you’ll likely get a variety of responses: everything from “Oh, I’m not ‘arsty’ enough for that,” to “This is the single greatest...

The COVID-19 has quickly changed almost every aspect of our lives, including our worship lives. Many churches are choosing not to hold worship services in person, but are moving online...

I recently reread Kem Meyer’s book, Less Chaos. Less Noise. As I did, Meyer’s words hit me right between the eyes, as they often do. This time, however, it wasn’t about written...

In my last post, I laid out what landing pages are and why they are important in communicating to your target audience. I wrote about how the retail industry uses landing pages, and...