Segmenting Your Social Media Audiences for More Targeted Posts

March 22, 2018

Chances are the audiences for your church bulletin, social media, and website are similar but not exactly the same, and they need to hear slightly different things from you. Here are some tips for segmenting your social media audiences for more targeted posts. Chapters: 00:00 - Intro 2:33 - Audience First 5:00 - Voice vs. Tone 6:15 - Storytelling 7:00 - Segmentation 8:52 - Analyzing Tones for Audiences 10:30 - Social Tone 12:47 - Church Workers Managing Social Media 14:57 - Impact of Different Tones on Different Platforms 17:21 - Outro

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