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Developing a Post-Easter Strategy for Your Church’s Website
Spring is in the air, and the church calendar is telling us Easter is almost here. But you’re not worried because you have done all that can possibly be done. The bulletin covers are...
15 Things Every Church Must Have in Its Technology Stack
When I was young, I used to collect and trade baseball cards with the other kids in the neighborhood. The cards we collected were not really worth much money, so whenever I tried to...
Coordinating a Long Video Shoot outside Your Church
Last month, I wrote an article about creating shorter videos for your church, but sometimes, a story can take a little longer than two minutes to tell. While many of the concepts behind...
How to Invite Website Visitors to Opt into an Ongoing Relationship
Most people think that a website is an end goal for any online effort. But it’s not. The final goal is to let people know they will find Jesus in the Church, and we want them to come...
Protecting Your Church Members’ Privacy
If you’ve purchased anything in the last twenty or so years, you’ve almost certainly experienced it: that moment when you get to the register to purchase an inconsequential item,...
Guidelines for Whether to Share Trending Social Media Posts
In my last blog post, I walked through how to decide what to post on your church’s Facebook page. This time, we’re going to dig deeper and talk about when an event or crisis is going on...
Balancing Academic and Faith Content on Your Christian School’s Website
In February 2016, my wife and I welcomed our first child into the world. Two weeks later, we were sent into a panic. My wife had recently started a job with a local hospital on an...
Coordinating a Short Video Shoot inside Your Church
As many churches continue to see the value in social media for reaching out to their communities, it’s important that we use best practices for helping our content reach more people. As...
Advice on Managing Your Church’s Facebook Strategy
Whether you love it or hate it, social media is here to stay. Facebook started back in 2003 as more of a college/dating-type site and has turned into something much bigger that...
How to Find Joy in Your To-Do List
I’m always impressed by a good marketing strategy, and the folks at Netflix have shown once again they know how to market. On January 1, 2019, the day when New Year’s resolutions are...
Setting Your Church’s Communication Priorities for 2019
Happy new year! For many, on a personal level, a new year means quitting a bad a habit, starting a good habit, making new goals, being more intentional about everyday tasks, and...
18:36Pros and Cons of Slack for Churches
Slack excels at the rapid exchanges between users that enable organizations to make decisions and communicate quickly. Should your church jump on the bandwagon and start using it?
Pros and Cons of Slack for Churches
With the rapid-fire pace of web applications today, it seems there’s a new must-have product about every other week. Generally, these come and go and aren’t actually all that new or...
Which Email Marketing Service Should My Church Use?
More and more, church offices are utilizing web-based email marketing services for communicating with their congregations. Why are they doing this?
29:015 Ways to Implement Agile Methodology in Churches
Sometimes churches move at the speed of committees. So there’s a lot we can learn from the software development world’s use of agile methodology, in which prototypes are created quickly, tested early,
5 Ways to Implement Agile Methodology in Churches
Have you ever worked on a project for a church committee where you’ve spent weeks meeting, planning, studying, and preparing to make a decision, then a few more weeks double-checking...
Prioritizing Content on Your Church Website for Visitors
In the past, the front door of your church was probably, well, the front door. These days, however, the first exposure visitors get to your church is probably via your church website....
24:06Creating a Welcome Email Series to Follow Up with Visitors
In a highly automated society, people get kind of cynical about emails that are distant, non-specific, or feel like a formulaic letter. So how do we use email to establish a real relationship with our
Creating a Welcome Email Series to Follow Up with Visitors
What happens after someone visits your congregation? At my church, the visitors sign a guest book and a day or two later, they receive a letter in the mail from the pastor—which is an...
28:46Communications for Last-Minute Church Events