Strategy

  • Segmenting Internal Audiences (or How to Get Emails Read)

    Segmenting Internal Audiences (or How to Get Emails Read)

    “Why haven’t they replied to the email? I sent it over a week ago.”—A pastor who shall remain anonymous That is a true complaint I have heard from another pastor. And I have heard...

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  • Storytelling to Share the Gospel & Engage Your Church’s Community

    Storytelling to Share the Gospel & Engage Your Church’s Community

    Stories are some of the most powerful tools in a church communicator’s belt. They have the power to engage us in something beyond ourselves and pass life-giving faith from one...

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  • Storytelling to Share the Gospel & Engage Your Church's Community

    Storytelling to Share the Gospel & Engage Your Church's Community

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  • Creating and Using a Social Media Content Calendar

    Creating and Using a Social Media Content Calendar

    My sixth-grade homeroom teacher stood over my desk. “Daniel, you didn’t get your agenda signed again.” Sigh. “Minus five points. You know this is worth five percent of your grade,...

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  • Choosing Communication Channels Based on Your Audience

    Choosing Communication Channels Based on Your Audience

    It seems there is a new communication channel introduced weekly, if not daily! Some have been long lived, like Facebook, and some were one-hit wonders only to fizzle out, like Vine....

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  • The Next Great Debate: Will Video Be the New Norm?

    The Next Great Debate: Will Video Be the New Norm?

    Peter Frank and I get along pretty well. In fact, if we ever had the chance to meet in person, I am sure we would both be more than happy to get coffee together and talk technology,...

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  • Establishing a Communication Strategy for Your Church

    Establishing a Communication Strategy for Your Church

    Do your church’s communication efforts lead people closer to the Gospel? Or is nothing more than just announcements and prayer requests? Learn the basics of a complete communication strategy that will

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  • How to Get Those “Big Ideas” from Group Brainstorm Sessions

    How to Get Those “Big Ideas” from Group Brainstorm Sessions

    You need ideas for something—an event, a Lenten theme, new online outreach, a new ministry. And you need help coming up with ideas. So you decide to hold a brainstorm session. But...

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  • The Reformation and Technological Change in the Church

    The Reformation and Technological Change in the Church

    “Immortal God, what a world I see dawning. Why can I not be young again?” The Dutch scholar Erasmus wrote these words in 1517, enraptured by the possibilities created by the...

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  • Coordinating Marketing for a Church Event

    Coordinating Marketing for a Church Event

    So there’s a big event coming up at church, and you’re the one doing the communications. You’ve got to get the word out to members and the community. You’ve got to get other people on...

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  • Reaching Non-members with Community Events

    Reaching Non-members with Community Events

    The trends of how people first connect with a congregation have changed over time. It is important to explore these trends and adapt with them. In this blog post, we will cover how...

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  • 3 Keys to Make Sure You Leave Well

    3 Keys to Make Sure You Leave Well

    God has a habit of opening and closing doors in our lives. He uses these opportunities to shape us and grow us into the person He created us to be. Sometimes it's easy to walk through a...

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  • Congregational and Corporate Cultures

    Congregational and Corporate Cultures

    There has been a lot written about corporate culture. But, more recently, it is being addressed at congregational levels.

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  • Defining and Measuring Success In Your Church

    Defining and Measuring Success In Your Church

    Success is one of those words that people seem to use without giving much thought to what they’re saying. Whether we talk about success in a personal or collective sense, we often times...

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  • Setting Church Communication Goals | Session 2 - Church Online Communications Comprehensive50:24

    Setting Church Communication Goals | Session 2 - Church Online Communications Comprehensive

    This video was recorded on Thursday, June 8, 2017 as the second session in the Church Online Communications Comprehensive, a 14-week online training course. Every week, an aspect of online communicat

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  • Setting Church Communication Goals

    Setting Church Communication Goals

    Every good plan starts with goals, and a church communication plan is no different. Stating ministry goals and building communication goals off of them is the first step in making an...

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  • Session 1 | Planning Church Online Communications1:06:41

    Session 1 | Planning Church Online Communications

    This video was recorded on Thursday, June 1, 2017 as the first session in the Church Online Communications Comprehensive, a 14-week online training course. Every week, an aspect of online communicati

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  • Planning Church Online Communications

    Planning Church Online Communications

    My first experience with church communications was around the year 2000. I was fifteen years old, I had learned web design as a hobby, and my church was looking to launch their first...

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  • Redesigning Your Church Website – Part 3:  Selecting a Platform

    Redesigning Your Church Website – Part 3:  Selecting a Platform

    Now that you’ve decided on your message and audiences (if not, see part 2 in this series) it’s time to look at where you’re actually going to put the website once you’ve got it...

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  • Taking On Church Communications: What to Ask Before You Start

    Taking On Church Communications: What to Ask Before You Start

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