Segmenting Your Social Media Audiences for More Targeted Posts

In the process of creating new and fresh content for your church on different social media platforms, knowing where to start can feel overwhelming. Although the process may take a while...

“I think [social media] is evil,” a friend told me this morning. I don’t think this is an uncommon view, especially with the people I typically spend time around. Pastors and parishioners...

At the end of Matthew, as Jesus was preparing to ascend to heaven, He gave His followers one last command: “Go therefore and make disciples.” Although these words were spoken almost 2,000...

It’s so tempting, isn’t it? It’s new, it’s exciting, and it seems to be quite effective at doing the job. Plus, the price is right. Sure the old one was working just fine for you, but...

The COVID-19 has quickly changed almost every aspect of our lives, including our worship lives. Many churches are choosing not to hold worship services in person, but are moving online...

In my last blog post, I walked through how to decide what to post on your church’s Facebook page. This time, we’re going to dig deeper and talk about when an event or crisis is going on...

Whether you love it or hate it, social media is here to stay. Facebook started back in 2003 as more of a college/dating-type site and has turned into something much bigger that...

Read any number of books on church organization and evangelism, and you’ll hear some common goals. Visitors should feel at home. They should be comfortable finding their way around....

Have you sat in a restaurant or in a line at the DMV and just observed? Like really watched people? Are people connecting with those around them? Or are they immersed in the five-inch...

It seems there is a new communication channel introduced weekly, if not daily! Some have been long lived, like Facebook, and some were one-hit wonders only to fizzle out, like Vine....

Social media is an interesting paradox. On one hand, it’s really easy to use, and its strength lies in the fact that almost anyone can use it. (Not everyone should, mind you, but...

It can be hard to give your members the spiritual care they need when so many things need to be planned during Lent! In times like this especially, we want to help you spend less time...

Peter Frank and I get along pretty well. In fact, if we ever had the chance to meet in person, I am sure we would both be more than happy to get coffee together and talk technology,...